New Delhi. Facebook is doing everything possible to make itself popular. Then of course it is in social interest or not. An internal document has exposed the actions of Facebook. A leaked internal document from the company revealed that the company’s engineers developed an algorithm that gave 5 points for posting anger and depression emoji and only one point for likes. Now you must be thinking that what about this? After reading this news till the end, you will understand the whole story.
According to a report by Dainik Bhaskar, according to the leaked document, its engineers believed that anger and associated emoji are more viral than any like emoji. By doing this the app can be made more popular. People spend more and more time on the app through emoji. It has been seen that the popularity of the app increased due to this formula of Facebook, but people started giving strong reactions on many matters related to the society. This includes several cases in the US in recent times, such as the election campaign of Donald Trump and the anti-apartheid movement.
negative emoji became more viral
People’s posts started becoming more viral than negative emoji due to this algorithmic formula of Facebook. But due to this the trend of hate speech on Facebook also increased a lot. Because users started getting more publicity on negative posts due to algorithms. Facebook’s whistleblower Francis Hogen also told during his Senate appearance that Facebook’s algorithm puts public interest at stake. The company is only concerned with its profits.
started five years ago
Facebook has been working on this formula for its users for the last five years. This makes negative news feed content more viral. But due to this, Facebook did not consider it appropriate to pay any attention to the ill-effects of increasing animosity in the society.