The items sent to the gift hamper include perfumes from Kannauj, chikankari and zari-zardozi items from the city of Nawabs, Lucknow, reshmi stoles from Varanasi, Tarkashi products from Mainpuri and Black Pottery products from Azamgarh. On this pretext, the whole world will be aware of the merits of some special products of UP. This will further complete the identity of Brand UP on the global stage.